SEO MANAGER | GROWTH PRODUCT MANAGER
CHICAGO
My name is Danny King and I am an SEO Manager, Product Manager, and Web Designer in Chicago, Illinois. Since graduating with a BA in Marketing Communications with a Concentration in Advertising from Columbia College Chicago, I worked for a leader in the e-commerce industry developing and implementing technical SEO strategies, coding and designing hundreds of static pages and sale pages, as well as redesigning their blog, while implementing and maintaining new SEO strategies. Through this experience, I was able to hone my knowledge of SEO to become the expert I am today, working on a top site (and app) for news, recommendations, and interests. I am confident in my abilities to improve any domain's rank, authority, and performance.
In addition to SEO and Web Design, I freelance throughout Chicago on various design projects, that include creating banners, cover art, posters, and invitations for artists, companies, and occasions. I also offer consulting for user experience initiatives, by providing best practices and the latest trends for usability, accessibility, and value.
Past freelance work examples include Another Door Theater Project, Cole Burton, and G. "Max" Maxin IV.
PROFICIENCY
SEARCH CONSOLE
95%
HTML & CSS
95%
PHOTOSHOP
95%
ILLUSTRATOR
90%
JAVASCRIPT
75%
WORDPRESS
95%
TVPAGE
95%
WIX
95%
PORTFOLIO
Experience
2021-2022
SEO Manager, Growth Product Manager
Responsible for:
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SEO, Growth, and New User Onboarding at Flipboard
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​Improved performance for Core Web Vitals update and was able to improve clicks and impressions by over 100%
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Implemented new GA4 (Google Analytics 4) tracking codes to measure conversions
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Managed a partnership with two agencies assisting in a site redesign of the marketing website
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Identified problem areas of the site using SEO tools to run audits and file tickets to improve site performance and increase Google rankings
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Created custom reports and dashboards using Google Data Studio to monitor SEO performance
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Identify market trends across competing channels based on historical data, implement changes, and quantify the improvement
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Created new routes for users to discover content and through this saw clicks to articles rise from 60k to 150K
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Created new opportunities to convert prospective users into Flipboard members
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Strategize with executive leadership to define effective roadmaps to drive continuous improvement for new user onboarding
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Within the first 30 Days (of Product Management): Implemented new onboarding flows to improve friction areas and increase user sign-ups
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2015-2021
Abt Electronics
SEO Manager | Web Designer
Responsible for:
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SEO of Abt.com & Blog.Abt.com
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Implemented SEO Strategies
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​Created Optimized Content and Performed Keyword Analyses
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Monitored Google Search Console & Analytics
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Generated Weekly SEO Reports and Dashboards
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Monitored SEO PLatforms (Brightedge, Ahrefs, SEMrush, SEO Clarity, Conductor)
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Developed logic to increase the sites health and appearance on search engines
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Web Design
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Coded Custom Brand Landing Pages, Sale Pages, Category & Product pages, Giveaway Pages, & Event Pages
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Designed Sale & Promotional Banners for paid & organic marketing
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Video E-Commerce:
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Managed Video E-Commerce Platform
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Designed & Maintained Video Gallery
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Attached Videos to Products and Categories
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Managed and Optimized YouTube Channel and Videos
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2023-2024
Lumens
SEO Manager
Responsible for:
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SEO of Lumens.com
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Managed an SEO team of 3, analyzing e-commerce performance trends to identify areas of opportunity and key performance indicators for campaigns, optimization, and projects
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Collaborated with merchandising and site teams to improve product categorization and naming conventions
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Improved communication and project partnerships between the SEO team and various other teams throughout the organization
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Weekly reporting of channel performance, data trends, project priorities, and KPIs
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Monthly reporting with senior management to go over organic performance and progress on priority projects
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Implemented a new process for performing keyword research
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Implemented a new strategy for interlinking categories to improve the customer's journey throughout the site
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Partnered weekly with the Developer team to improve page performance in terms of Core Web Vitals
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Utilized AI to assist with content creation
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2011-2015
Columbia College Chicago
Undergraduate Student
Graduated in 2014 with a Bachelors of Arts in Marketing Communications with a
Concentration in Advertising.
Courses taken covered various forms of Marketing in relation to Advertising, and PR; as well as Web Design, and Graphic Design, to be proficient in HTML, CSS, Photoshop, and Illustrator.